Datejust
MAKE A DATE OF A DAY
A milestone in watchmaking history, the Oyster Perpetual Datejust was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial. These numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.
“IT IS A MASTERPIECE OF HOROLOGICAL SCIENCE.
IT IS, IN FACT, A SYNTHESIS OF ALL THAT HAS BEEN
ACHIEVED UP TO THE PRESENT DAY.”
HANS WILSDORF, 1945
EMBODYING ROLEX KNOW-HOW
The perfect embodiment of the classic Rolex watch, the Datejust, launched in 1945, showcased all the major accomplishments developed to that point by the brand. It thus echoed the quest for excellence of Rolex founder Hans Wilsdorf who believed that watchmaking progress should encourage human progress. In a period of great change, people’s relationship with time was shifting. Modern life moved to the rhythm of the passing days and was less connected to the seasons. The Datejust offers enhanced comfort in terms of legibility and daily time management.
THE CYCLOPS LENS: AN OPTIMIZED READING
Created to improve the legibility of the date, the Cyclops lens is both an aesthetic and a technical brand signature. This Rolex invention was patented in the early 1950s and presented for the first time in 1953 on a Datejust. Its magnifying effect makes the date easier to read. Initially in plexiglass, it has been crafted in sapphire since the 1970s, like the watch’s crystal.
THE JUBILEE BRACELET: COMFORT AND ELEGANCE
Celebrating the 40th anniversary of Rolex in 1945, the Jubilee bracelet was specially designed for the Datejust. This fluid and comfortable five-piece link metal bracelet is integral to the Datejust’s identity and enhances the timeless elegance of the model. The Datejust is also available with an Oyster bracelet or, on precious metal versions, a President bracelet.
A CONTINUALLY UPDATED WATCHMAKING ICON
The Datejust is constantly reinventing itself. Its varied reinterpretations express and showcase Rolex’s expertise in dial-making. Featuring smooth, domed, fluted or diamond-set bezels, the Datejust has stylishly spanned eras while perfectly adapting to the personality of its wearers.
Powering the Air-King is calibre 3230, a self-winding mechanical movement entirely developed and manufactured by Rolex. It offers outstanding performance in terms of precision, power reserve, resistance to shocks, convenience and reliability. This movement is fitted with the exclusive blue Parachrom hairspring and also incorporates the patented Chronergy escapement. Its power reserve extends to approximately 70 hours.
A CONTINUALLY UPDATED WATCHMAKING ICON
The Datejust is constantly reinventing itself. Its varied reinterpretations express and showcase Rolex’s expertise in dial-making. Featuring smooth, domed, fluted or diamond-set bezels, the Datejust has stylishly spanned eras while perfectly adapting to the personality of its wearers.
Embark on Your Rolex Journey With Watch Palace
Watch Palace is part of a global network of Official Rolex Retailers, boasting over four decades of experience in luxury watch retail. We are proud of our world-class service, exemplified by our dedication to help our customers discover timepieces that will last for generations.
Experience the Perpetual 1908 at Watch Palace today. Alternatively, you may reach out to us via the ‘Contact Us’ button below.
