Our Rolex history
What started out in 1978 as a humble, family-run watch business in Orchard Road has grown from strength to strength to become the street-level façade-facing full-fledged Rolex boutique it is today. The journey for Watch Palace has not been easy but we take pride that we have not stopped working hard to improve ourselves in terms of watch knowledge and customer service standards. We will continue to maintain or even better our standards in time to come.
The Beginning and expansion plans
Watch Palace started out as a modest 200sqft shop on the third level of Lucky Plaza in 1978. As with all businesses, the beginning was tough as it took us time to find our feet in the industry. But being horological enthusiasts ourselves, the team behind Watch Palace persisted and rode out different challenges. The difficult start toughened us up and also taught us valuable lessons on managing the business. Things began to pick up gradually and business was brisk by the late 1980s.
In the 1990s, footfall to Watch Palace, which remained a multi-brand retailer, was healthy, while business was rosy too. The success boiled down to the team placing emphasis on delivering sincere, exceptional service to our customers. At the same time, we started focusing on upgrading our product and industry knowledge by reading up about watchmaking and the watch trade in general. The store was also modernised to cater to contemporary tastes so that customers would feel comfortable and welcome shopping in Watch Palace.
What we are today
After some deliberation, Watch Palace revamped its strategy in 2003 to solely retailing Rolex and Tudor timepieces, believing in the timelessness and quality of the brand and delivering the same promise to our customers. The brands had been partners with Watch Palace since 1978 and both parties have enjoyed a great working relationship together. With that, Watch Palace shifted to the first level of Lucky Plaza, and built on its legacy in a space that boasted even better visibility than ever.
Till this day, we have remained an Official Rolex Retailer and we are proud to be part of this close-knit global network of retailers. That we have been such close partners with Rolex for the last few decades underlines the immense trust we have in the quality of the timepieces. Similarly, the watchmaker also believes in our philosophy and technical know-how to be able to effectively propagate the story and values of the brand. Today, our customers can view and enjoy a wide selection of Rolex timepieces in an elegant, luxurious and spacious environment as well as engage our well-trained staff in horological discourse.
